As part of Yummer's expansion into the Italian market, We were responsible for leading creative and communication efforts. A key highlight of the project was initiating a collaboration with Italian rapper Sfera Ebbasta. Our responsibilities included developing the creative concept for the photoshoot with Sfera Ebbasta as well as for the product shoot, launching and managing the new Italian Instagram profile @yummers_it, and preparing a branded creative package to support the campaign.