In this collaboration, we partnered with Paluszki Beskidzkie and influencer Natsu to create a unique, limited-edition snack: pretzel sticks coated in strawberry and toffee flavors, branded with Natsu’s image. We were responsible for coordinating all influencer-related activities, including the partnership management, as well as organizing the product photoshoot. We also supported the overall concept development to ensure the product aligned with both Yummer’s and Natsu’s brand identities.